Marukai Corporation (dba Tokyo Central) proudly announces the opening of its 15th U.S. store—including 12 in California and 2 in Hawaii—at Bay Street Emeryville, a lively open-air destination known for its arts, entertainment, and walkable urban design. The grand opening celebration will take place Saturday and Sunday, January 31 and February 1, 2026, with a media press conference scheduled for Saturday at 9:00 a.m. PT.

The new Tokyo Central spans 40,635 square feet and includes a 1,625 square feet sushi bar specializing in hand rolls. This marks the company's second Northern California location and shows its commitment to communities that value cultural diversity, culinary exploration, and creative living.

Nestled between Oakland and Berkeley, Emeryville thrives as a hub for innovators, artists, rising professionals, and their families. Its lively atmosphere, public art, and bike-friendly streets make Bay Street Emeryville the ideal setting for Tokyo Central's unique cultural experience.

“Emeryville's dynamic and culturally rich environment makes it an ideal home for Tokyo Central,” said Koichi Toyo, President of Marukai Corporation. “The community's appreciation for global flavors and creative living aligns perfectly with our mission to deliver authentic Japanese products and experiences.”

Eat, Enjoy, Explore – Bring Japan to Your Table
Tokyo Central is more than a store—it's an immersive experience. Guided by our concept, “Eat, Enjoy, Explore – Bring Japan to Your Table,” customers can discover Japanese philosophies of ichiju-sansai (one soup and three dishes), seasonal ingredients, and curated cookware that celebrate the beauty of Japanese cuisine. Our goal is to spark curiosity and share the spirit of omotenashi—hospitality from the heart.

Hand Roll Experience
Our sushi bar, Handroll Factory, introduces a modern hand roll concept, serving each roll individually as guests finish eating for a fresh, interactive experience. Each roll begins with warm Hitomebore rice from Japan, paired with crisp Ariake nori toasted moments before serving. Premium ingredients include fresh bluefin tuna, vinegar crafted from Rishiri kelp stock, and a soy sauce blend that enhances flavor. Wasabi is grated at ultra- low temperatures to preserve its aroma and spiciness. For busy customers, we also offer beautifully prepared To-Go chirashi Sushi options, ensuring convenience without compromising quality. Tokyo Central Hand Roll Factory embodies the artistry and innovation that define Emeryville, inviting creative minds and food lovers to connect over craftsmanship, culture, and a lively social atmosphere.

Grand Opening Highlights
Date: Saturday, January 31, 2026, and Sunday, February 1, 2026
Location: 5603 Bay Street, Emeryville, CA 94608 Special Opening Hours: 10:00 a.m.–10:00 p.m. (Jan. 31 & Feb. 1)
Regular Store Hours: 9:00 a.m. – 10:00 p.m.Public RSVP: https://www.facebook.com/events/3119535074916176 Promotions:

• $10 gift cards for the first 100 customers each day
  
• Spin-the-wheel prizes
  
• Exclusive sales
  
• 20% off sushi/bento packs (limit 2 per customer)
  

About Tokyo Central
Founded in 1965, Tokyo Central operates 12 stores in California and 2 in Hawaii, offering the largest selection of Japanese goods in the U.S. For details, visit tokyocentral.comor follow us on Instagram and Facebook. ###

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