Pura Vida Color Studio is marking more than 13 years of artisan color services in downtown Ann Arbor, a milestone that reflects the studio's sustained focus on consultation-first hair care and the low-maintenance color techniques that have defined its approach since opening.

Founded by master stylist Raine Reggans, the studio has built its practice around a methodical process that begins before a single strand is touched. Each appointment opens with a structured conversation - covering lifestyle, hair history, and maintenance expectations - before any color formula is developed. That model has remained central to how the studio operates, regardless of how trends in hair color have shifted over the years.

A Studio Built Around Listening

At Pura Vida Color Studio, the consultation is not a formality. It functions as the foundation of every service, particularly for clients seeking balayage in Ann Arbor, where the demand for seamless, grow-out-friendly color has remained consistent. The studio specializes in dimensional color work that accounts for each client's natural texture, base tone, and how much time they realistically want to spend on upkeep.

Raine Reggans has guided this philosophy across more than a decade of practice, developing a reputation for gray blending techniques that integrate natural gray rather than masking it - an approach that appeals to clients who want color that works with their hair's evolution rather than against it.

"At Pura Vida, we believe every guest deserves a customized experience that honors both their vision and the health of their hair," said Raine Reggans, founder of Pura Vida Color Studio. "Our goal has always been to listen first, then create color that fits seamlessly into your life."

Balayage, Gray Blending, and Cezanne Keratin Treatments

The studio's service menu reflects a deliberate focus on techniques that support long-term hair health. Balayage remains a signature offering, applied by hand to create gradients that soften at the roots and require less frequent touch-up appointments than traditional foil color. For clients managing the transition to or through gray, the studio's blending techniques work to create continuity across natural and colored sections.

Cezanne keratin treatments round out the studio's core offerings. The Cezanne system is formaldehyde-free and is designed to smooth and condition hair over time rather than simply coating it. For clients who contend with frizz or want to reduce styling time, the treatment fits within the studio's broader emphasis on sustainable hair health - meaning results that support the hair's integrity rather than compromising it.

13 Years in Downtown Ann Arbor

Operating as a hair salon in Ann Arbor for over 13 years, Pura Vida Color Studio has maintained a consistent presence in the downtown area through a period that saw significant change across the local small-business landscape. The studio's longevity is rooted in a deliberately appointment-focused structure that allows Reggans to give full attention to each client's hair without the time constraints common in larger, multi-stylist environments.

The studio operates with an intentionally selective client model. Rather than maximizing volume, appointments are structured to accommodate the depth of consultation and technical work that dimensional color and keratin treatments require. That pace allows for precise application and creates space for clients to ask questions and understand the process.

About Pura Vida Color Studio

Pura Vida Color Studio is a boutique hair studio located in downtown Ann Arbor, Michigan, led by master stylist and founder Raine Reggans. The studio specializes in balayage, dimensional color, gray blending, and Cezanne keratin treatments, with a consultation-first approach that prioritizes sustainable hair health and low-maintenance results. Pura Vida Color Studio has served Ann Arbor clients since 2011.

Learn more at Pura Vida Color Studio Hair Salon

Contact Information:

Pura Vida Color Studio Hair Salon

207 S 4th Ave
Ann Arbor, MI 48104
United States

Raine Reggans
+1 (734) 757-6210
https://mypuravida.com